From the moment I picked up this book, I couldn't put it down. It was fast and fun as well as well as interesting and completely through.
Not only that, I found it helpful for my company and chock full of ideas.
This book helped me to re-focus on our core brand. It stimulated me to get back to the office and concentrate my energies on all of the new ideas the book contained. I believe that "The Old Rules of Marketing are Dead" can be a springboard for us to continue the changes we need to make in this tough economic environment for a communications and media company to survive and prosper.
This is something that everyone that owns or would like to own a business should read. Very informative!! Highly recommend.
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