SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine

It seems that the camps are divided on this book, but I think this is rather unfair considering its main purpose is as a great place to start with SEO. For someone who has only recently begun to learn about the intricacies of SEO, I found this a useful way to extend my link-building repertoire, with some great tips on what to avoid as well (not just black hat techniques but simple things like not exceeding the optimal amount of links to use).

I would have been interested to find out more about why exactly some of these techniques work, perhaps an elaboration of some of the features Google's algorithm is looking for. Obviously the general points are covered concerning authority and relevance, but it would be great to have a little more detail so that I could react to situations with confidence that perhaps would not be described in the book.

Saying that, I do not detract away from the merits of this book; for me, this is a great place to start and combines a lot of useful techniques in one place, reinforcing what I already knew. If you are serious about SEO and concerned that this book does not go over absolutely everything then you will continue to learn more about the coding and web development side of SEO and on-page optimization elsewhere.

No one expects a 100 page book to be exhaustive on any important and intricate topic, so why should this be any different?